Wednesday, April 18, 2007

Don't Start A New Business With A Lame Name

I recently had the pleasure of working with an attorney-graphical designer-oh, the list can go on. Basically he is an entrepreneur, well versed in providing people with intelligent advice about how to market and brand their business. As you know when starting any business, especially a business as a writer, you should protect your copyrights.

You should also learn to brand your products and services. Think about it. If Nike didn’t come up with a great brand, a great logo, today they might be just another shoemaker. Sounds a bit extreme, but it’s true.

One of the most important aspects of creating a new business is selecting your business name. Ask anyone. If you are familiar with the AWE, the Association of Web Entrepreneurs, you will soon learn that “naming” and branding your business go hand-in-hand.

Naming your business seems like a difficult task… at first. But remember, it is one of the most important tasks you have. So how do you do it? Try checking out Kevin’s site. He has a great approach to naming your business. This from an expert in the field, trust me. Had it not been for our meeting, I may not have discovered the next best name for my new business… which we’ll talk about next time we chat. So check it out. See for yourself what naming a business is about.

Thursday, April 05, 2007

Turn Your Knowledge Into Money

One of the important ideas I present in ConsummateCash is that anyone can follow their passion and become successful. It doesn't matter if you are a stay-at-home mother or a professional looking to follow their childhood dreams.

If you want to succeed in business, you have to recognize the differences between online and offline marketing. One of the best tools I know that helps newbies create a successful home business (like mine) with little or no investment (as I teach) is Turn Knowledge Into Money.

I know, it sounds loud. I've worked with this fellow for years however. There are some controversial practices even Dan will admit to his business. But the bottom line is this. His program works. If you want to set your writing business or any home business on auto pilot, you have to follow the right tactics. Turn Knowledge Into Money is risk free. I tried it. You won't get ahead unless you are willing to invest in your education.

Consider this a step in the right direction. And, if it doesn't work for you, then just email Dan and get your money back. But I bet you won't have to.